Stripe & Stare
For this UK brand their mantra is ‘It’s what underneath that counts’ …. and they are favourites of Poppy Delevigne, Pandora Sykes, Ferne Cotton and @chloelovestoshop to name but a few. Fans rate them as the world’s most comfortable knickers and 5% of profits go to female empowering charities. And they were selected by The Times as one of ‘The 30 best green brands to try now’.